Sneakers

How Allyson Felix Stood Up for Moms and Launched Shoe Company Saysh

Athletes have the ability to establish their own brands, and it is often perceived by the general public as a step towards commercialization and investment. However, the creation of American track and field athlete Allyson Felix's personal brand, Saysh, was actually born out of a tragic personal experience. Ever since winning the silver medal in the 200-meter race at the 2004 Athens Olympics, Allyson has gone on to achieve an impressive record of 7 gold, 3 silver, and 1 bronze medal in women's track and field events at subsequent Olympics. Despite her remarkable accomplishments, many believed that her career as a professional athlete would be smooth sailing.  However, in 2019, when Allyson became pregnant, her sponsor Nike significantly reduced her endorsement fees, offerin...